What We Do?

Development communication – that’s what CFA does.
Our first manager, the late Genaro V. Ong, Jr, set the framework for CFA’s work in development communication, describing it as “an educational process aimed at developing social consciousness, personal responsibility towards one’s fellowmen, one’s community and country. In other words, a social conscience … Education is the key; communication is the tool.”

Development communication, he stressed, “should seek to elicit a human, and ultimately, a social response in the people whom it seeks to serve. Serve, not mold or manipulate, as if people were putty in the hands of the communicator.”

By development, we mean TOTAL human development – social, economic, cultural, political, spiritual. This is reflected in the CFA vision, which strives towards the integral development of people through innovative learning processes using media technology and other forms of communication.

“We serve God through media”. This was how CFA stated its purpose in the 1980s.

This evolved from CFA’s own history as a communication organization founded by a missionary as well as from its many years of experience in producing materials for Christian education.

CFA pursues its mission through an integrated communication program founded on Christian values. This involves reflection and action, education and advocacy, media production and training, projects and services. As one project partner once said, CFA might as well stand for Community of Faith in Action.

CFA's Priority Themes CFA

In its annual Strategic Planning meetings, CFA confirmed its three priority development themes.




CFA’s first 3-year Peace Communication initiative includes a Peace Camp with Christian and Muslim Youth in 2006, workshops, video production, forums and a nationwide exhibit of the participants’ artwork in 2007-08. “Dear Peace”, a video documentary on how the high school participants developed friendship and mutual understanding despite religious and cultural differences, has been shown in various schools all over the country. A second Peace Camp was held in 2009, to be followed by workshops, video documentaries and a travelling exhibit.



After completing a three-year program on voters’ education, CFA has undertaken a follow-up three-year multi-media program on good governance. The first program included conferences and consultations, video documentaries, a 3-part TV series and printed manuals, with PPCRV (Parish-Pastoral Council for Responsible Voting) as main partner. The second program includes a youth summit, a national songwriting contest, printed manuals, video documentaries and internet blog, with PPCRV and CEAP as main partners.



CFA Training Center holds various workshops on media for diocesan media directors, MSC clergy and pastoral workers using its own media facilities, following a series of grants from Aid to the Church in Need, SIGNIS and Missie Procuur in the Netherlands. The workshops include Web Design and Development, Linux, Making Effective Powerpoint Presentations, Video Production, Flash Animation and Community Radio.



Gospel Komiks, CFA’s regular publication for elementary and high school students, now has a TV version: Gospel Komiks—The TV Series. It is broadcast over TV Maria, the Catholic Channel that is a part of the Dream Satellite package. Gospel Komiks features inspirational contemporary stories and illustrations based on the Sunday Gospels. The 30-minute weekly TV Series dramatizes the illustrations and expands on it through a forum where a teacher or religious leader discusses reflections and lessons on the show, together with students and other young people.



This is a monthly public forum on pressing environmental issues, aimed at making young people aware of their role in sustainable development. A guest resource person speaks on a particular topic at each forum, including air and water pollution, climate change, renewable energy, sustainable mining, forest conservation, solid waste management, green architecture and others.



The first part of the documentary examines the roots and impact of poverty in the Philippines, while the other discusses prospective solutions to this perennial scourge.