Asian Training for Global Media Monitoring Held at CFA

Nov 23rd 2009

Ten women from nine of the Asian countries participating in the 4th Global Media Monitoring Project (GMMP) attended the recent workshop on Media Monitoring Methodology organized by the Communication Foundation for Asia in partnership with the Toronto-based World Association for Christian Communication (WACC). The training was held at the CFA Training House on October 15th as part of the preparation for the Global Media Monitoring Day on November 10, 2009.

All the Asian participants who converged in Manila were the national coordinators of the GMMP study in their respective countries, and most of them are members of ANWIC, the Asian Network of Women in Communication. GMMP is an international survey conducted every five years by WACC and its partners, including thousands of volunteer monitors in more than 70 countries. The aim is to analyze the gender representation of people who make the news – both as subjects of the news and as writers or reporters of the news. In the past three times that the GMMP study has been conducted since 1995, women in all countries of the world have been found to be seriously under-represented in the news, particularly as subjects of the news.

One representative each from eight countries, most of them communication professors, attended the regional workshop: Dr. Gitiara Nasreen of the University of Dhaka in Bangladesh, Qi Zhang of the Media Monitor for Women Network in China, Dr. Asuka Tomaru of the Japan Media Literacy Research Institute, Dr. Wang Lay Kim of Universiti Sains Malaysia in Penang, Manju Thapa of Asmita Women’s Publishing House in Nepal, Rev. Dr. Soon Nim Lee from Olive Tree Productions and Hanyang University in South Korea, Ratchanee Vongsumtr of Burapha University in Thailand, and Pham Huong Thao from the Research Centre for Gender, Family and Environment in Development (CGFED) in Vietnam. The Philippines was represented by its joint national coordinators Lynda Garcia, who is chairperson of the Communication Arts Department of Miriam College, and Terry Hermano, CFA Executive Director and coordinator of the workshop.

According to the workshop facilitator, Dr. Gitiara Nasreen, who is also the National Coordinator for Bangladesh and member of the global GMMP 2009/2010 Working Group, the workshop was designed as “a training-of-trainers for national coordinators who would in turn replicate the training and become the key resource persons on the methodology in their country.” As an exercise, the national coordinators looked at sample newspapers from their countries and discussed how the main news stories could be coded using the GMMP monitoring guide that had been distributed to all participating countries. In the real global monitoring day scheduled on November 10th, other news media such as radio, TV and even internet were also analyzed.

In order to make sure that the GMMP results are utilized, participants recommended that the monitoring groups in each country hold a press conference on the findings of GMMP, emphasizing the national results. The participants also resolved to use the results in lobbying for gender-sensitivity in the media, particularly the mass media. Follow-up activities through ANWIC were also agreed.

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